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Google Ads is one of the most widely used platforms to run the paid campaigns and having a lot more options to customize your ads based on your targeting, customer, products and more. We have published articles on Google Ads campaign, Google Ads extension, types of Google Ads campaign, and more.
Go to Ads.google.com -Then click on sign in-Google Ads window come to the front.
Click on “+ Button“.And the Select the “New Campaign” click on.
Select the goal
- Sales.
- Lead.
- Website Traffic.
- Product and Brand Consideration.
- Brand Awareness and Reach.
- App Promotion
Click on “Sales”.And Select a campaign type.
- Search.
- Display
- Shopping.
- Video
- Smart
- Discovery
Click on “Lead”.And Select a campaign type.
- Search.
- Display
- Shopping.
- Video
- Smart
- Discovery
Click on “Website Traffic”.And Select a campaign type.
- Search.
- Display
- Shopping.
- Video.
- Discovery.
Click on “Product and Brand Consideration”.And Select a campaign type.
- Display
- Video.
Click on “Brand Awareness and Reach”.And Select a campaign type.
- Display
- Video.
Click on “App Promotion”.And Select a campaign type.
- App
Select a campaign subtype
- Standard display campaign.
- Smart display campaign.
- Gmail campaign.
And fill Your Website link. Then click on the “continue button“.
Then the “Create your Campaign” window comes to the front. Type your campaign name. And set your target location. Select the languages your customers speak.
Bidding
- Manually set bids
- Automatically maximize conversions
Set a target cost per action
Target CPA……
- Target ROAS
%
Create your Ad Group
Write your ad group name. and set your audiences. So click on Demographic and age, gender, parental status, or household income.
There are three types of “Content Targeting“.
- Keywords
- Topics
- Placements
Create your Ads
Image & logo
- Insert your Image one landscape and one logo square.
Video
Insert up to 5 video(Optional)
Character limits of the text ads
- Title – 25 Characters.
- Headline 1 (up to 5)- 30 Characters.
- Headline 2 (up to 5)- 30 Characters.
- Long Headline – 90 Characters.
- Description Line (up to 5) -90 Characters.
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