You have created a picture in the minds of others of something difficult, unpleasant to solve. Instead say, “We face a challenge,” and you create a mental picture of fun, sport, something pleasant to do. Or tell a group, “We incurred a big expense,” and people see money spent that will never return. Indeed, this is unpleasant. Instead say, “We made a big investment,” and people see a picture of something that will return profits, later on, a very pleasant sight. The point is this: Big thinkers are specialists in creating positive, forward-looking, optimistic pictures in their minds and the minds of others.
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